Welcome to the world of fond – a multidisciplinary botanical art exploration. Fond was born from a desire to reimagine the ordinary, blending old and new floral traditions to craft bold, funky floral designs.
Our blooms are grown with care at our ½-acre farm on the Saanich Peninsula and lovingly nurtured from seed to design. By working seasonally, we ensure the highest quality floral products, grown and harvested with intention. Based in Victoria on Vancouver Island, British Columbia, Canada, Fond offers semi-seasonal services, including weddings, events, styling as well as corporate and personal floral subscriptions.
Behind Fond is Ella Jane, a floral artist and farmer driven by a love for small-scale agriculture and working with the land. Her farm plot is an ongoing land restoration project - using regenerative farming practices to create a high-functioning market garden style flower farm. Her land lease is with the Sandown Center for Regenerative Agriculture and is one piece of a bigger story of land restoration happening at Sandown and across the peninsula.
Our farm is the heart of Fond - it is where we spend most of our time, thoughtfully cultivating flowers from seed to design.
We are a pollinator-friendly, regenerative flower farm dedicated to revitalizing the land and nurturing healthy soils. Using no-till methods, non-toxic fertilizers, and hand tools (with occasional help from a European-style walk-behind tractor), we prioritize sustainability and ecosystem health.
Conventional agriculture, including flower farming, is known for the depletion of top-soil across the globe, causing harm to native pollinators through the use of toxic pesticides, and generally having a high carbon footprint. By choosing locally grown flowers, you help preserve pollinator habitats, strengthen ecosystems, and reduce the environmental footprint of imported blooms. Local flowers are fresher and tend to last longer.
If you’d like to read a little about the slow flower movement or conservation agriculture check out these articles:
Thank you for choosing local flowers and supporting your local pollinators & farmers - we really appreciate it ♥
To book a farm tour, U-pick session, or workshop - head to our inquire page - we’d love to host you!
Volunteer at the farm
Want to learn more about farming? Need volunteer hours or to buff up your resume? We have an amazing community of volunteers who help us with farm tasks such as harvesting, weeding, and planting. Volunteers are sent home with goodies from the farm :)