Black text that says 'about' written in a stylized, sketch-like font.
A bouquet of colorful flowers, including pink, white, yellow, and orange zinnias, is arranged on a gravel surface.
A white vase with a blooming flower arrangement consisting of orange marigolds, purple and white flowers, and long green stems, placed on a white shelf against a plain beige wall.
A woman holding a large white vase containing an assortment of orange, yellow, and green flowers, including gladiolus and marigolds, in front of a blue wooden shed.

Welcome to the world of fond – a multidisciplinary botanical art exploration. Fond was born from a desire to reimagine the ordinary, blending old and new floral traditions to craft bold, funky floral designs.

Our blooms are grown with care at our ½-acre farm on the Saanich Peninsula and lovingly nurtured from seed to design. By working seasonally, we ensure the highest quality floral products, grown and harvested with intention. Based in Victoria on Vancouver Island, British Columbia, Canada, Fond offers semi-seasonal services, including weddings, events, styling as well as corporate and personal floral subscriptions.

Behind Fond is Ella Jane, a floral artist and farmer driven by a love for small-scale agriculture and working with the land. Her farm plot is an ongoing land restoration project - using regenerative farming practices to create a high-functioning market garden style flower farm. Her land lease is with the Sandown Center for Regenerative Agriculture and is one piece of a bigger story of land restoration happening at Sandown and across the peninsula.

Arrangement of yellow and orange dahlias flowers in a white vase surrounded by various yellow, orange, and green tomatoes, with a yellow banana and an orange bell pepper also placed on a wooden surface.
Multiple buckets filled with a variety of colorful flowers such as marigolds, zinnias, and sunflowers are displayed on a gravel roadside, with a silver 1989 mazda b2200 parked in the background and trees lining the scene.
Close-up of a person's hand near their pocket and a shadow of the person's hand holding a flower snips on their jeans.

Our farm is the heart of Fond - it is where we spend most of our time, thoughtfully cultivating flowers from seed to design. 

We are a pollinator-friendly, regenerative flower farm dedicated to revitalizing the land and nurturing healthy soils. Using low-till methods, non-toxic fertilizers, and hand tools (with occasional help from a European-style walk-behind tractor), we prioritize sustainability and ecosystem health. 

Conventional agriculture, including flower farming, is known for the depletion of top-soil across the globe, causing harm to native pollinators through the use of toxic pesticides, and generally having a high carbon footprint. By choosing locally grown flowers, you help preserve pollinator habitats, strengthen ecosystems, and reduce the environmental footprint of imported blooms. Local flowers are fresher and tend to last longer. 

If you’d like to read a little about the slow flower movement or conservation agriculture check out these articles: 

⚘ slow flower movement

⚘ conservation agriculture

Thank you for choosing local flowers and supporting your local pollinators & farmers - we really appreciate it ♥

 

A wide open grassy field with a herd of sheep grazing, with trees and mountains in the background under an overcast sky.
Young green plants growing in dark, moist soil in a garden bed.
A person kneeling on the floor, holding a bouquet of orange gladiolus flowers, with their face partially hidden behind the flowers, wearing a gray shirt, blue jeans, and black sneakers.
Inside a vehicle, there are numerous colorful flowers in white buckets, with a background view of greenery through the windows.
garlic scapes

To book a farm tour, U-pick session, or workshop - head to our inquire page - we’d love to host you!

Volunteer at the farm

Want to learn more about farming? Need volunteer hours or to buff up your resume? We have an amazing community of volunteers who help us with farm tasks such as harvesting, weeding, and planting. Volunteers are sent home with goodies from the farm :)